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PR Manager - DACH & Nordics
Communications Team | Dublin, Ireland
Dropbox is the home for your most important stuff—now we're bringing it to life with a growing family of products. As we scale our global brand, there’s plenty of space for you to grow alongside us and simplify life for millions of people around the world.
Our communications team brings the Dropbox story to life for our growing user base and diverse, international audiences. Partnering with teams across the company, we build compelling narratives to share our product, brand, and vision with the world.
We are looking for a PR Manager to drive creative and strategic communications and build substantive programs and relationships with the media in the DACH and Nordic markets. The PR Manager will communicate our global expansion, product and company updates with journalists and other thought leaders, as well as internally.
Responsibilities
- Build our presence and awareness in the DACH and Nordic markets.
- Work / interface with corporate PR team to develop / drive PR strategies across multiple customer segments in the DACH and Nordic markets. Educate users, partners, opinion leaders and internal teams about the benefits of Dropbox products and our company culture.
- Be the spokesperson and establish and develop close, productive relationships with journalists, bloggers, product reviewers and our key partners in the DACH and Nordics.
- Devise specific communications materials and campaigns based on understanding of journalists' and general audience’s interests.
- Counter misinformation that might interfere with our business and ability to serve our users.
- Collaborate with Dropbox engineering, product, sales, and marketing teams to create compelling communications strategies.
- Develop print and web-based content for Dropbox as a product/company, tweak message to address DACH and Nordic audience.
- Develop written materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
- Train and provide advice to company officials for press conferences, media interviews and trade presentations.
- Select and manage a PR agency to help support day-to-day inquiries, special projects, and events.
Requirements
- 8+ years PR and marketing experience in business, media or non-profit environment in the DACH and Nordic market.
- Experience talking with DACH, Nordic and international press (messaging, conferences, meeting with press)
- Demonstrated ability to pitch to all kinds of journalists, bloggers and commentators, and producing internal communications for employees.
- Experience working closely with product marketing, product, design, sales, and legal teams
- Experience managing Social Media locally.
- Demonstrated ability to work calmly and maintain good judgment in fast-paced, high-stress environments, as well as ability to escalate appropriately.
- Must have crisp and clear communication skills and an abundance of creative energy.
- Superior planning and organization skills and the ability to handle lots of details.
- Fluency in German, Swedish and English.
- Eligibility to work in the E.U.
- Ability to travel.